B2B COPYWRITING
For smart stories on cool technologies.
For words that mean business.
A college professor, a journalist, and a punk rocker walk into a bar.
He orders a martini.
Wait: Is this a joke?
Not at all.
I’m Randal Doane, Ph.D., owner of Cadence Editorial Services.
I dig vintage bowties, brevity in rocknroll, and writing copy that turns your prospects into devotees.
And when I get to work on your project, I'm all business.
To every project I bring:
The research skills of a Ph.D.
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The storytelling prowess of an award-winning journalist.
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A fanatic’s obsession with clarity, concision, and cadence—à la my three-minute heroes circa 1977.
It’s the story about how four lads from London fell in love with New York, and how New York loved them back. (Cover image: Pennie Smith.)
The P.R.E. Framework: For Smart Stories That Sell
On Rhythm
To be clear: a lot of punk rock is quite terrible.
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Still, so much of it remains amazing—I’m thinking The Slits, Talking Heads, X-Ray Spex, The Clash, Wire, English Beat, and The Specials, for starters.
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I love the DIY spirit. The don’t-bore-us-get-to-the-chorus ethos. And the toe-tapping cadence. Maybe you like this stuff, too.
On Rigor
My graduate studies taught me how to conduct research, evaluate key claims, and pick the most persuasive metrics.
Do you need help writing your instructions for use for your 501(k) submission? You got it.
Do you need toe-tapping copy to get your prospects to act?
Let’s get started.
After interviewing your staff and customers, I craft your story to attract even more best-fit customers.
À la Barry Manilow, I write the words that make accountants sing.
Our Logo
It’s Morse code for “rhythm.”
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We’re square like that.
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From the Portfolio
The Work
Web copy and design
Make sure your site tells your best story—copy wise and design wise.
The Impact
Case studies
You’ve delighted the client. Now don’t keep it a secret. Use case studies to attract your best-fit clients.
The Process
How I do what I do (4 min.)
Check out my process for positioning and branding. It’s the best way for you to see how we might work together.
Your Sales Tools
For Stories That Sell
Your website tells a story—the story about how you deliver solutions.
Or, it’s supposed to. Does your current website:
Represent your story with conviction
and clarity?Describe your distinctive position in
the marketplace?Inspire your prospects to act?
Imagine if your story were able to:
Pre-sell one, two, or even five more prospects every month.
Grab and hold the attention of more best-fit clients.
Or . . . imagine six months from now, if your story were to remain exactly the same.
Working Together
tell Your Best Story Today
Using my P.R.E. framework, I take punk rock’s commitment to brevity, clarity, and community, mix it together with Ph.D.-level rigor and analysis, and lay it all out in a story that sells.
During this process, I work closely with you and your team to deliver:
A Windex-clear representation of your position in the marketplace.
Proof of your authority.
Content that motivates prospects to take action.
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Then I put your story together in as simple a way as possible (but no simpler), with clarity, concision, and cadence.
And yes: it’s a collaborative thing.
It’s quite difficult to spell “business” without “us.”
The Punk-Rock-Egghead Packages
Web Copy
The Extended Play (EP)
Together let’s assemble attention-grabbing, toe-tapping copy that keeps your prospects bouncing along the buyer’s journey.
Key deliverables
5 pages of web copy.
(For larger sites, let’s talk.)
The process (briefly)
Core copy (mission + tagline + About page) + page outlines + two revisions.
The price: $4,760.
Case Studies
The Power Trio of Persuasion
Prospects read case studies to completion at an 83% clip: It’s their favorite marketing content along the buyer’s journey.
Key deliverables
3 case studies, 3-5pp. each + content for 9 social posts.
The process (briefly)
Interviews with you and the client + outline + two revisions (copy) + one revision (design).
The price: $5,220.
Day Rate Option
The Hit Single
You know you need help, but you’re not sure where to begin. My day rate allows us to team up and focus on how you communicate with your clients—typically, it’s a few pages of your website. Imagine in one day (!) having new copy for your home page, a re-mapping of the buyer’s journey, or a step-by-step method to get your voice to come through clearly on your website.
Key deliverables
To be clear: this package includes a dedicated block of time. Deliverables will vary.
The process (briefly)
Discovery survey, interview, big work block, and debrief.
The price: $375.
Closing Track
About Me
Randal at Hanson Records Shop, in downtown Oberlin, Ohio.
With my team at Cadence, I tell stories for companies in niche markets that inspire prospects to take action.
I dig the power of language and, of course, the power of rocknroll.
My book, Stealing All Transmissions: A Secret History of The Clash, won an independent publishers award. My essays have appeared in Louder Than War, Alternative Press, Hinterland, and Harper’s.
I believe Leonard Cohen and Brittany Howard, along with bicycles, skateboards, and long-playing records, are cool.
To catch up with me on Twitter, click here.
I dig stories. Let’s talk about yours.
