GET THE RIGHT MESSAGE FOR YOUR CLIENTS IN HEALTHCARE AND MEDTECH
Copy that Converts = Words that Mean Business
What you want is completely reasonable. Clients who value you and your solutions. They’re out there. And they’re looking for someone who gets them.
So, when they find you, let’s make sure they’re eager to say “Yes.”
Over and over.
GET THE RIGHT MESSAGE FOR YOUR CLIENTS IN HEALTHCARE AND MEDTECH
Copy that Converts = Words that Mean Business
What you want is completely reasonable. Clients who value you and your solutions. They’re out there. And they’re looking for someone who gets them.
So, when they find you, let’s make sure they’re eager to say “Yes.”
Over and over.
Trusted by:
Conversion-focused Content
In the attention economy . . .
Snap judgments count. It’s a “don’t-bore-us-get-to-the-chorus” world out there.
Your prospects need a clear sense of what you do. And how you do it.
And when your message speaks directly to their problems, they read it.
They get it. And they act.
That’s the power of data-driven persuasion.
Let’s deliver that message to your top prospects, 24/7, 365.
My Process for Persuasion
Move your prospects from “Hmm . . . maybe” to “HEY HO! LET’S GO!”
For your project, I draw on my skills as an award-winning writer and a long-time fan of punk rock. With the Egghead Punk Rock (EPR) Framework, I start with Ph.D.-level research and analysis. My key aims include understanding your position in the market and why your clients adore you.
Then I use punk-like brevity and clarity to shape your message into a story that sells.
During this process, I work closely with you and your team to deliver:
A Windex-clear representation of your distinct position in the marketplace.
Proof of your authority.
A message that motivates your prospects to take action
Step by Step, Verified
Making the connection
With the EPR framework, I apply the science of persuasion to market and voice-of-customer data. The result? The yes!-you-get-me story about how you deliver solutions.
Get your best
prospects to act now
Testing 1, 2, 3
After your site goes live, we’ll review Google Analytics 4 together. Then we’ll schedule A/B tests for select parts of your story to ensure maximum impact.
Sell with the
power of science
What your clients worry about at 3 a.m.
Using surveys, interviews, and targeted research, I identify your customers’ key pain points. Their most pressing desires. And what’s on the treadmills of their minds in the wee hours of the night.
Let’s ensure your
message is on point
“He gets medtech”
Working with Randal has been an absolute pleasure. His writing for medical device companies is not only exceptionally well-crafted but also demonstrates a remarkable attention to detail. He consistently delivers high-quality content that meets the stringent standards of the industry. He’s an invaluable asset to any team.
Nikki DiFilippo
President and CMO,
Via Vera Group
“An A-level writer”
Randal did a bang-up job on the web content for our first big event: the Erie Hack Water Innovation Summit. He struck just the right tone in terms of voice, and provided clear and concise prose throughout. He also did a sharp and thorough edit for one of our funding requests. (We got the $$.) Here his ability to tell a good story—even with technical content—made the difference
Bryan Stubbs
Executive Director,
Cleveland Water Alliance
Hey. I’m Randal.
Brand builder.
Conversion copywriter.
And the North American historian of The Clash.
I work mostly with clients in healthcare and medtech. I provide words for people who deliver life-saving services and devices.
These words have delivered:
A boost in prospect inquiries by 350% (YOY results)
A jump in booked appointments by 210% (YOY results)
An increase in newsletter subscriber rate in under two months by 49%
Bow ties and books are cool.
Hey. I’m Randal.
Brand builder.
Conversion copywriter.
And the North American historian of The Clash.
I work mostly with clients in healthcare and medtech. I provide words for people who deliver life-saving services and devices.
These words have delivered:
A boost in prospect inquiries by 350% (YOY results)
A jump in booked appointments by 210% (YOY results)
An increase in newsletter subscriber rate in under two months by 49%
Bow ties and books are cool.
“His ability to meet deadlines, his enthusiasm for our mission, and his love for his craft make him a key asset for any written project.”
The Word Whisperer
Our work entailed more than writing. Randal kept asking: 'Who is Ari Lewis? Who is his audience? What do they need from him?'
Today . . . I'm enjoying the writing so much more. I got to see how Randal does what he does, and I acted like a sponge, absorbing his method.
Ari Lewis
Publisher, Payload
Former host, Mastering the Attention Economy podcast
Copywriting Services
What can I help you with?
The VUP Package
(VUP =
Very Ugly Problem)
“I need help . . . and fast.”
Totally fine. I’ve set up my schedule with you in mind.
Let’s get your project to the front of the line and out the door, lickety-split.
Building
Your
Brand
“I need a new name for my company, division, or product. What have you got?”
I’ve got you covered. Let’s get you rolling with a memorable new name and some swanky new taglines. Custom US trademark review included.
Click a link below to set up a 15-minute, no-commitment chat about your project.
Web Copy,
A(BBA)
to Z(appa)
“I need website messaging that converts.”
Your website should be your #1 sales rep. Let’s make that happen. Starting from scratch? Need a full-site refresh?
Yes, yes, yes.
“So easy to work with”
For me, it was the results and his professionalism.
His personality and professionalism.
Christine Kotik
Owner, CK ADHD Coaching & Consulting